'I am convinced that a huge part of the writing experience goes back to its typographic magic,' says Reichenstein, 'which goes back to the font that makes it all possible.' You can slide between them at will on both Mac and iOS, and a second slider controls Writer Pro’s biggest new feature - Syntax Control. Note uses Nitti Grotesk, a new sans-serif version of the Writer mode’s Nitti, and the Edit and Read modes use the serifed Tiempos.

There’s no functional difference between the four besides the read-only Read, but Note, Write, and Edit all have different typefaces and cursor colors. The basic experience is much the same as Writer, but there are three additional modes designed to be used in sequential order - Note is the first, then Edit and Read follow the Write mode. On the one hand, it's a text editor that supports Markdown.

To that end, Writer Pro is focused on the writing workflow. iA Writer is simultaneously one of the most basic writing apps you'll find and one of the more feature-rich apps in the category.

'We learned along the way that it is usually better to lead with innovation instead of trying to compete on features,' iA founder Oliver Reichenstein tells The Verge.

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